Introduction

Several institutes have come up with Event Management courses with duration ranging from 6 months to 3 years. The cost too varies from Rs.25000 to Rs.3 Lakhs!! Students being “new” to this field tend to join any course where “promises are great”! 
So here is an eye opener from a reputed and established career organization of 50 years expertise which is devoted to students' welfare.

What is meant by an Event?

Any programme, function, seminar, exhibition, show, contest or even get-together is termed as an “event”. 

What is Event Management?

Organizing an event from concept to planning, arranging everything from finance, sponsorship, formalities to all the components/ ingredients, accounting and post event activities - all these steps put together to organize the event successfully is called Event Management.

Is Event Management in itself a course?

No, not at all! In fact it is training in ALL THE ESSENTIAL SKILLS that are required to manage an event successfully that makes one an Event Manager. 

Most institutes fail to deliver the goods BECAUSE they do not teach the necessary skills properly/sufficiently, instead they talk about event management as a subject! For example one needs to be an expert in PR. But this skill is rarely taught in the routine Event Management courses.

One needs to be guided/informed on event ingredients and sourcing them and also learn the costing. Besides the compliances/ formalities/procedures are also of prime importance. Teaching in these areas is theoretical without any practical/operational information. These essentials are left out. With the result whilst applying for a job your credentials fail to merit an interview excepting for a bottom position of a helper/Junior assistant/errand person. 

Even the so called practical training given by most institutes consists of delivering invitation letters, sticking posters or working as a backstage helper or escorting a guest! Does this make you an event manager/organizer competent for responsible post? 
Hence it is of great importance that you know the right contents of a good course.

Here are the details of a “comprehensive” Diploma in “Event Management” designed and conducted by experts at IMFAA.

Event Management courses consists of 6 modules:

Each of the modules is designed pragmatically and imparted to train you in operational skills preparing for result-oriented performance. The training is instruction cum assignment oriented including projects as well as preparing portfolio of your achievement. Hence you are ready to take off as an all round executive in any reputed company besides becoming capable of taking up independent assignments. These courses are conducted in Association with two professional organisations viz. 

1. Schnell Hans Advertising and Marketing Agency (since last 35 years) 
2. Opportunities Today leading monthly career magazine published since 1971

Program Details

1. Since these programmes are “workshop training” participants are limited to 10 or less for effective “intensive” learning and monitoring of projects and assignments.
2. Sessions are twice a week.
3. Total duration of course is 14 months. (Intensive: 7 months)

Course Fees:Rs. 30,000/- (Admission and Alumni fees: Rs.600/-) i.e. Rs.10000 on enrolment and Rs.5000 x 4 monthly instalments OR Rs.25000 as lumpsum fees.

Special Features:

Multiple Career Openings: This comprehensive training enables you to enter following fields:

Important

By taking up an add-on course you can enter even Tourism/Travel, Airlines, Fashion, Graphic designing etc. Information available on request.

Module 2: Customer Service, Presentation Skills, Direct Marketing

Module 3: Media Studies including Costing and Budgeting