Unique programme which makes you an Expert in TRAVEL and TOURISM in 1 year and certifies you for...

DIPLOMA IN
TBM
TOURISM BUSINESS MANAGEMENT


 

TOURISM - a great career to opt for with tremendous growth opportunities. World Tourism Organisation (UNWTO) forecasts in Tourism Vision 2020 that the international tourist arrivals would reach 1.6 billion by 2020. World Travel & Tourism Council (WTTC) has indicated that travel and tourism in India will grow at the rate of 8.4% per annum. With the advent of CRS and e-ticketing, the focus of the travel industry has shifted from airlines to the tourism industry which offers a variety of exciting career opportunities today.

The latest Travel and Tourism data by Euromonitor International predicts that the number of tourists travelling from India will more than double by 2011. Leading tour operators are preparing to take advantage of this boom in the Indian travel market, as the total number of outbound travellers is set to reach 16.3 million by 2011 . This dramatic rise of 132% over 2006 to 2011 is being driven by rising disposable incomes, more affordable holiday options and the growth of low cost carriers, enabling more Indians to travel abroad. The growing number of Indian tourists is now being more widely recognised and countries across the globe are increasingly trying to attract Indian tourists. A number of countries, including Ireland, the Netherlands, Spain, Poland and South Korea, have already opened tourist offices in India to directly target Indians who want to holiday abroad.

It is a known fact that Indian tourists are big spenders and as such are a boost to the Tourism revenues of any country. Needless to say there is a lot of potential for tourism in India and the job market is set to grow with an increasing demand for middle management professionals. As Tourism is all about service, quality and reliability, housewives, entrepreneurs and those who are passionate about travel and selling destination now have the unique opportunity of setting up their own agency with business guidance and start up support from COMPACT TRAVELS - leading destination specialist company.

Keeping the above facts in mind, IHCTM has introduced this DIPLOMA IN TOURISM BUSINESS MANAGEMENT (TBM) to prepare candidates for the tourism industry.

TBM is a comprehensive course, which gives students in-depth knowledge of the practical working of the tourism industry. The course certifies students for international certifications from City & Guilds, IATA, VIASINC and Virgin Atlantic. The City & Guilds qualifications are valid in over 135 countries around the world and is U.K's largest awarding body. The IATA/UFTAA Management Course equips you in skills which are essential to handle the travel and tourism business at supervisory as well as at Middle Management level.

The CRS training from VIASINC, USA is an integral part of any travel training and finally the E-ticketing and Fares from VIRGIN ATLANTIC gives you an overview of Fares and E-ticketing. To help you with know how and confidence, we also have included entrepreneurship training and guidance to start your own travel agency. You are fully equipped to meet the increasing demand of qualified manpower in the tourism industry thus giving you an international edge in job selection as well as opportunities to explore travel and tourism business equipped with a high level of professionalism and expertise.

Summary of Course Contents

On successful completion of examinations and relevant projects, participants will be awarded the following certifications:

1. IATA endorsed certification in VA-1 and VA-2 from VIRGIN ATLANTIC, U.K.

2. CRS certification from VIASINC, USA

3. Travel Agency Operations from IHCTM

4. International Tourism Certification from CITY & GUILDS, U.K.

5. IATA/UFTAA Management Diploma from IATA

Pre-requisite for enrolment: Minimum graduation and/or two years work experience preferably in the service industry. Fluency in English. Persons with lesser qualifications may be considered on merit after passing an entrance test and a preliminary interview.

NOTE: Not all courses are offered at all centres

About IHCTM
IHCTM is the acronym for Institute of Hotel, Cargo and Tourism Management. IHCTM has been the pioneers in India for Travel and Tourism, Air Cargo and Airline related training programmes having conducted the first ever Travel and Tourism workshop way back in 1971. IHCTM is a division of RBCS GROUP, leaders in vocational training offering a wide range of training programmes since 1954. IHCTM has the unique distinction of being the FIRST authorized training centre in the world to offer all the 4 levels of the new IATA/UFTAA programme from the Foundation to the Senior Management level and the first training centre to also be authorized to offer 7 IATA qualifications including the 3 level IATA/FIATA programmes. Over 35000 students are working in travel/tourism/airline/cargo industries after successfully completing their courses at IHCTM and more than 150 travel agencies have been started by our students. IHCTM was the first approved centre in India to offer the CITY & GUILDS International Tourism qualifications, CRS training from VIASINC, USA as well as the Fares and E-ticketing training from VIRGIN ATLANTIC, U.K.
 

About Compact Travels
Established in 2004 as a full fledged destination management company, COMPACT TRAVELS is certified today by tourism boards and international organizations as destination specialist company for Austria, Australia, Czech Republic, Germany, Hungary, Poland, New Zealand, Scotland, South Africa as well as an expert on Europe with destination experts having successfully completed the “ I Know Europe” and the “Destination Scotts” programmes. COMPACT TRAVELS offers B to B and B to C models and has segregated the destinations offered into 7 wonders of COMPACT TRAVELS. For further details visit www.compacttravels.com

Course Faculty
The course faculty comprising of a team of experts is headed by Subhash Motwani, Director- IHCTM and COMPACT TRAVELS, holder of 22 IATA qualifications with over 19 years teaching experience. Subhash is a travel journalist and has himself completed the Aussie Specialist, Austria Expert, Kiwi Specialist, South Africa Fundi(Expert) as well as destination expert programmes for, Czech Republic, Hungary, Germany, Jordan, Poland and Hungary. In addition, Subhash was one of the 4 experts from Asia invited by IATA for the Pilot Testing of the new IATA/UFTAA programmes in 1999 and has also provided consultancy to various organizations in setting up travel companies as well as airline auditor programmes.

Outline of COURSE SYLLABUS for the 5-in-1 Programme

FARES & E-TICKETING

INTERNATIONAL TOURISM including BUSINESS MANAGEMENT

The tourism industry: Importance of national and international tourism, job roles in tourism, types of accommodation and classification system including associated facilities, recognizing reasons of development, growth and decline in tourism, influences of transportation routes including travel controls such as immigration, health and medical requirements, insurance; travel related services and use of internet in route planning and seeking information on destinations and recommendations

Tourism geography: Identifying places of interests on a map including continents, countries, landmasses, oceans, seas, mountain ranges, rivers, cities, etc.; Identifying various tourist destinations and attractions including topographical features; preparing a project on major tourism transportation routes; positive and negative influences of geographical features based on climate, tourism inflows and facilities available

Customer Service: Identifying types of customer and their expectations in terms of service and standards of service; tourism organizations; role play and presentation of customer levels of satisfaction in selected situations; importance of rapport and effective communication skills

Presentation of tourism products and services: key elements of verbal presentation; identifying reasons for different forms of information used by tourism organizations to present different tourism products and services; methods of information presentation to tourism customers; importance of effective merchandising and visual presentation skills

MICE: Importance of Meetings, Conferences, Exhibitions and Incentives; stages involved in MICE booking; importance of MPI, HTI, site inspection and selection of supplier for MICE; basic room reservation procedures and task handled by agents; importance of Incentive travel including incentive travel planning tools; importance and use of checklist to finalizing MICE transaction

Marketing: importance of marketing mix and their functions; methods of conducting market research; identifying promotional methods and media with customer groups, products and services; stages in marketing and promotion; promotional activities and their advantages; implications of misrepresentation in advertising using paper based and IT tools; challenges of marketing travel services; marketing processes; importance of environmental scanning, market segmentation, SWOT analysis and target marketing; types of marketing intermediaries and importance of managing and controlling the marketing process

Developing a Visitor Attraction: stages in developing visitor attractions including processes involved from presentation to marketing destinations; categories and roles of visitor attractions and identifying reasons why tourist areas have a range of attractions; types of special interest tours including advantages and disadvantages of special interest travel ; developing successful itineraries; importance of terms and conditions in booking processes

Finance and Admin: Importance of Client Management System, filing system and stock control in a travel organization; understanding functions of accounting system including books of accounts and their significance; cost control strategies

Technology in Travel: Importance of CRS, benefits of IT, establishing link between IT and tourism; impact of technology on traditional distribution channels; emerging technology tools such as interactive television, smart cards, etc.; role of internet in marketing; managing destination resource management and determining the integrity of information on the internet; GDS functions and flow of information across agency levels, role of IT in corporate travel management

People Management: role of a team leader including handling of people related and task related responsibilities; managing performance thru process mapping, training, effective communication and feedback; motivation, demotivation and conflict handling techniques; negotiation skills and processes involved in negotiating with suppliers of services, customers and identifying elements of negotiation process

On successfully completing all the examinations, IHCTM will award the candidates a DIPLOMA in TOURISM BUSINESS MANAGEMENT (TBM)

MBA v/s TBM - A word of Caution

Several institutes and academies claim to offer their own programmes of a few weeks or months and conveniently call it MBA to confuse people who thru' the illusion of an MBA being recognized or accredited by the University ignorantly enrol for these short term programmes. As any MBA qualified graduate is in great demand, the MBA title is used to lure participants towards enrolling for short term diploma courses and the institute benefits by charging exorbitant fees.

On the other hand, IHCTM - the pioneers of Airlines, Travel, Tourism and Air Cargo programmes in India wishes to avoid such misguiding nomenclature and although the 1 year programme which prepares you for more than 5 international qualifications and is recognized worldover for middle management jobs as well as for entrepreneurship prefers to call this unique programme - the only one of it's kind, TBM which stands for TOURISM BUSINESS MANAGEMENT as it very rightly qualifies you for global tourism career opportunities in 12 months. Hence, TBM should be your first priority for a successful career in the management cadre of the rapidly expanding tourism industry

After course support includes:
Extended internship facility for added experience - Business set up assistance - Promotional and marketing tools - Online access 24 x 7 to exclusive destination packages as part of business start up kit for those aspiring to be entrepreneurs - Advice on higher studies for further specialization - Placement assistance for those seeking middle management employment opportunities - Each participant is entitled to FREE subscription of monthly magazine OPPORTUNITIES TODAY for 2 years from the time of enrolment (conditions apply)

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